Tue Feb 25, 2014
IPT Sharing its Rebranding Success!
IPT participated in the ‘Business Opportunities in Lebanon’ two-day conference, on Feb. 19, with the theme “Economic Sustainability during Crisis” held at Phoenicia Hotel with more than 70 panelists sharing their experiences in various sectors, in the presence of former Ministers, Adnan Al Kassar, Jihad Azour, Rayya El Hassan, Vrej Sabounjian, and more than 750 attendees.
IPT’s Business Development Director, Danny Estephan, joined a roundtable session along with three other speakers from Bank of Beirut, Al Rifai and Brand Central to discuss “Branding in Corporate Strategy”. Estephan shared IPT’s rebranding experience with the audience and highlighted its importance in leveraging the image, visibility, and positioning of the company in the market and in ensuring its continuous success and growth. Estephan also shed the light on IPT’s consistency in preserving its brand image in all its activities through strictly following the company’s brand guidelines.